by Star Harford
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23 March 2022
Amazon and Enterprise Nation have launched boot camps that are aimed at helping small businesses recover from covid and become more resilient. They will look at how small businesses and entrepreneurs can raise funds, become resilient and survive the economy. The boot camps are completely free and are taking place in March, April and May this year. There is a special session dedicated to women owned businesses and the challenges they face and then following that there are sessions for businesses that want to explore physical retailing and attend pop ups. The events are scheduled to have a good range of experts speaking on many topics including raising capital mindset, live-streaming, Amazon selling, merchandising and data analytics. There are opportunities to attend some of these events online and some in person. Amazon's recent research has found that although 81% of small businesses in the UK have invested in digital skills, 78% have said they would benefit from free training to support their growth. Their researchers found that small businesses are particularly interested in training in resilience. Resilience is an essential tool for long term success in any business. With businesses opening back up after periods of turmoil during the pandemic, people are looking for help and training to keep their businesses from failing. For some businesses that started during the pandemic, digital sales will have been their main focus but they may need extra training and help now to take their products to the physical world and places people are buying. By learning these new skills, small businesses will be empowered to succeed in the future. The current boot camps came about as an extension of the Amazon Small Business Accelerator which is a support package set up by Amazon and Enterprise Nation that has already helped over 400,000 business start-ups since 2020. The Amazon Small Business Accelerator Boot Camps available in 2022 are: 30 March – Women Founder Fire-Side Chat and Networking: Building business resilience There are only a small percentage of businesses in the UK currently run by women founders and this workshop is aimed at changing that. Three women who are currently making waves in their industry will be available for a casual chat where they will take audience questions. 14 April – Becoming a successful online seller This is a three hour online boot camp aimed at teaching people how to sell well online. Information given will include how to set up an Amazon store. Amazon representatives and online experts alongside already successful small business owners will share their secrets to success. 12 May – Help to master physical retail This online boot camp will be three hours dedicated to learning how to master physical retail, sell to buyers and launch pop-up shops. Retail experts, space providers, and founders will be teaching the boot camp which will cover retail space options for small businesses, how and when to test physical retail, how to make the most of a Popup, and getting stocked with large retailers. 26 May – Extra steps to becoming a resilient business This is a three hour online boot camp teaching how to combine online and offline sales to become a resilient retailer. Taught by experts it will cover what livestream retail is and how you can build it into your business, customer service, how having a brand with purpose sells well both online and in real life and how to build sustainability into your business practices. Tickets for the boot camps are available from Enterprise Nation.